The ad tries to convey the message of ‘change’, the change we all need to incorporate in order to have a sustainable future. Spark the rise is a campaign which in my opinion is just what India is lacking today. There is a lot of aspiration but sheer non-acceptability of the possible and its antonym. Believe in you, make the change happen and let the world know you are no less a performer. I give this ad 9/10 and a thumbs up in the message it has tried to convey.