A candid TVC involving a very specific branding strategy by Flipkart, India’s leading online books and one of few e-commerce companies. Founded by two IITians from a 2 BHK home in Koramangala, Bengaluru. Today Flipkart has changed the course of e-commerce in India. In a short period of just 3 years, Flipkart lead by innovation and user friendly access and payment facilities makes it a preferred destination for books, gadgets etc.
A Capital investment of 5 lakh to start-up with, the business model is supported by strong fundamental customer driven market. Today it doesn’t require me to travel all the way from Sambalpur to Kolkata, Ranchi or Bhubaneshwar just to pick the book I need. A click, a coffee and a computer is all I need to purchase the book I need!
Good Supply chain management followed with Venture Capital Investments has made <a title=”Click to join the FB fan club… Flipkart a mere 20 employee company to over 1000 in the present scenario. The newest offer of replacement in case of defect is another feather in the cap for the marketing strategies being employed at Flipkart.
Don’t forget to notice the tattoo and piercing portrayed in the TVC, a strategy to capture the young internet accessing generation of IT savvy India! The piercing reminds me of my College days 😦
Ad agency: Happy Creative Services, Bangalore
Production House: Foot Candles
Ringa, ringa roses; that’s a classic now 😉
prasanna babli 
I never cared about flipkart, now I do. Amazon must be biting the nails now, once I had given interview for them and asked, why don’t you have your business in India? They said, we do not see much market here. At that poing bazee, ebay were already established. But flipkart did quite well. I did not know about IIT story as well….
Cheers,
Chintan
http://chintangupta.blogspot.com
I have been using Flipkart for some 6-7 months, now. And not a single time, I have been disappointed by their service. Flipkart, in India, all the way! 🙂