Airtel’s campaign is gaining momentum with the latest version incorporating bits n pieces of the first TVC.

I wonder how the advertising team in the telecom space manage to get the attention of customers. Be it from specific schemes to overall branding.

Ad Agency: Taproot

Here’s a look at the campaign by Tata Docomo, No getting away…

A series of TVC’s backing the reliability on connectivity following the earlier campaign wrapping in Ranbir Kapoor in the Keep it Simple,Silly campaign… for more details

The Ad agency for this campaign is Draftfcb Ulka

Bottomline being the end user?

Well be it long distance calls or hi call me back calls; as a benefactor of the service been provided it is the connectivity that matters the most… Ultimately the end user ain’t not gonna think of the extra bugs being spent on a phone call which the soul really deserves!

Ask me and I say there ain’t no comparison between two equally established networks in the market…. the ad campaigns are just to keep themselves upbeat in a really niche market… keep those creative thoughts flowing and more importantly keep the audience informed of the latest offers…